This is one of four mock project briefs set by Inkygoodness Collective, as part of their Make Your Mark 10-week programme for artists and illustrators. Artwork has not been commissioned and is in no way affiliated with or licensed by Good Karma Co. Copyright remains with the artist.
Good Karma Beer
Good Karma Co. are part of a culture shift towards a more sustainable, diverse and equal society. They’re beer lovers at heart and brew styles that they like to drink while supporting with environmental and health charities making a difference. This brief was about rebranding their core range and require illustrated labels for three of their best selling craft beers, all alcohol free. The designs I did are inspired by hippy culture, playful vibes and psychedelic characters . It was super much fun to go wild and experiment with colours, forms and of course: google eyes!