Good Karma Co. are part of a culture shift towards a more sustainable, diverse and equal society. They’re beer lovers at heart and brew styles that they like to drink while supporting with environmental and health charities making a difference. This brief was about rebranding their core range and require illustrated labels for three of their best selling craft beers, all alcohol free. The designs I did are inspired by hippy culture, playful vibes and psychedelic characters . It was super much fun to go wild and experiment with colours, forms and of course: google eyes!
